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1967
John Doe developed the Selling System® methodology and created the concept of ‘reinforcement training’ to support it.
Начало 1970-х
John Doe went on to create a series of proven sales training programs for small- and mid-sized companies as well as Fortune 500 corporations.
1983
John Doe expanded the training into a Franchising operation known as the Sales Institute®.
2007
The company’s name was changed to Training® to more accurately reflect the diversity of our training offerings, which have expanded beyond sales training to include management, leadership, negotiating skills, customer service, executive coaching and mentoring.
Сегодня
Training is an organization with a rich history that dominates the global training market. We have more than 50 offices worldwide, providing instruction in 27 languages.
